FACTORS OF THE SPATIAL DEVELOPMENT OF RETAILERS IN THE LVIV REGION

Abstract

As a result of the research of retailers in the Lviv region, we identified the main factors that have the greatest impact on the development of modern trade facilities. Namely, there are identified the following groups of factors: economic and geographical; demographic and resettlement; social; and others. One of the most important indicators among the economic and geographical factors is the purchasing power of the population, which depends on its level of income, which allows you to spend more or less resources on the purchase of products. It has been established that the impact of income and expenditure on the population affects the placement of the retailers. It was revealed the interdependence between the number of population and the development of retailers. The population of the Lviv region is the largest among other regions of the Western region, and therefore the largest number of consumers is concentrated here. The largest city in this region is Lviv, and it concentrates the largest number of trading networks. Such cities as Drohobych and Chervonograd stand out among the cities of oblast significance, and among the districts the leaders in retail development are Yavoriv, Zhovkiv and Pustomyty. We also analysed the relationship between population density and the share of retail networks in regions and cities of oblast significance. The indicators of the population density in most cases coincide with the indicators of the share of retail chains. From the social factors the most characteristic for the Lviv region, is “patriotic consumption”. Among other important factors we identify the availability of food markets, geographic location, etc. The availability of food markets partially reduces the number of consumers in modern trade facilities. The close geographical location of several areas to the EU border affects the development of retails.