Dissemination and Promotion

In fact, the work of a diligent and motivated author on their scientific article does not end with its publication. In the "post-production" stage, it is essential to ensure that the article reaches as many readers as possible – first and foremost, specialists in the subject area of the publication.

Firstly, the more frequently your article is read, the more widely your findings and conclusions become known to fellow researchers, particularly those working in the same or related fields. This increases the chances that your ideas, arguments, and conclusions will be used by other scholars in their own work – ensuring that your research does not merely sit in an archive but has the potential to influence the development of global science.

Secondly, when specialists in your field read your work more often, they are more likely to cite it in their own publications. As a result, your citation index increases. The fact that colleagues take interest in your work is rewarding in itself. Moreover, the citation index is one of the key indicators in evaluating academic performance and is important for career advancement, participation in scientific projects, and inclusion in authorship teams.

So, how can you increase the number of views and citations of your article?

(1) share the news with your friends, colleagues, and contacts via social media platforms by creating a post or message on Facebook, Twitter, Telegram, WhatsApp, etc.

(2) second, post the bibliographic reference and link to your article (if available, be sure to include the DOI – Digital Object Identifier issued by CrossRef, which is now assigned to the majority of publications in academic journals) on your institutional web page, in your online résumé (Curriculum Vitae, CV), and, if available, on your personal academic website or landing page.

(3) create and maintain an author profile on specialised open platforms designed for sharing publications among researchers. One of the most popular is ResearchGate, a scientific portal and social network offering tools to upload your publications and share them in open access or by request. ResearchGate is a valuable resource for alternative archiving of electronic versions of academic publications.

(4) create and regularly update an author profile on Google Scholar, a free search engine that indexes abstracts and full-texts of academic publications across all formats and disciplines. It is considered the world’s largest academic search engine, covering up to 90% of all English-language scholarly articles. Google Scholar calculates a personal citation index for each registered author, enabling you to track the citation level of your own and others’ publications. Registration requires an institutional email address.

(5) register for your own ORCID iD (Open Researcher and Contributor ID) – an alphanumeric code that uniquely identifies academic authors. By registering for an ORCID iD, researchers ensure proper citation of their work (articles won’t be "lost" by search engines), gain the ability to submit their articles to prestigious international journals (most high-ranking journals require ORCID at submission), participate in global scholar rankings, and apply for international grant programs. A convenient feature of ORCID is its ability to import/export bibliometric content from other profiles such as ScopusID, ResearcherID, or Google Scholar.

(6) consider depositing the full-text or abstract of your article in your institution’s institutional repository, if available. This facilitates discoverability via search engines and provides a secure backup of the digital version of your article online.

(8) many scholars include references to their latest publications in the footer of their email messages. After the closing line, they add "read my latest articles" followed by a list of 3–4 key publications.

(9) to further promote your scientific work and increase citation counts, present your research and publications on various available platforms – conferences, seminars, roundtables. Some scholars even host their own podcasts or video blogs to popularise their findings.

Based on the book: Homaniuk M., Gnatiuk O. (2024). How to Write a Scientific Article for a Scopus/Web of Science Journal. Kherson–Kyiv. 108 p. (In Ukrainian).